Strategic. Creative. Human.
Hi, I’m Irina McNeill.
I lead marketing strategy and experience design for purpose-driven organizations, bridging marketing technology and human-centered experiences to create meaningful growth.
Marketing Strategy
I help you find a clear voice and the right channels to share it. By thoughtfully integrating technology with strategy, I ensure your growth is data-informed, sustainable, and deeply aligned with your mission.
Experience Design
I optimize the journey of how people find and stay with your brand. Focusing on making every touchpoint—from your website to your campaigns—feel intuitive and authentic, ensuring a cohesive experience that builds genuine trust.
Leadership
I help you build alignment across stakeholders, clarify priorities, and turn vision into coordinated action. My focus is on creating a sense of ease and rhythm across teams and initiatives, ensuring that even complex strategies feel integrated and purposeful.
If my approach resonates, I’d love to connect.
About Me
With over 18 years of experience across e-commerce and healthcare, I work at the intersection of strategy, design, and leadership.
My training as an integrative coach and mindfulness teacher invites a more holistic approach to strategy and leadership—one that considers how things function, feel, and connect.
Beyond my leadership work, I maintain a creative practice exploring art and nature as pathways to presence and purpose.